Built for busy owners. One hour. Fast, easy, fixed solution.
The implementation library for med spa owners who don't have time for another 12-module course. Pick the problem that's costing you the most money. Fix it in 60 minutes. Move on.
You don't need more information. You need quick, easy solutions.
You've bought the courses. You've watched the webinars. You've followed the gurus. And yet the same problems keep showing up every month:
Marketing still feels reactive month-to-month
KPIs are tracked by instinct, not by visibility
Recurring revenue isn't predictable
Your team's sales conversations are hit or miss
Staffing and hiring decisions keep costing you
You're still the bottleneck holding it all together
Most owners aren't failing because they don't know enough. They're failing because nobody's helped them decide what to fix first, and what to leave alone until later.
A four-step operating system, not another content library.
Built around Kelly Smith's Projected Growth Practice OS, the same framework used to help medspa owners build practices that scale, retain, and sell.
Diagnose
Run the Onvert Practice Diagnostic. See exactly where profit, time, or momentum is leaking.
Prioritize
Use your practice diagnostic results to pick the single highest-value move, instead of trying to do everything.
Implement
Open the one-hour course matched to your bottleneck. Fix it now, not after another year of "thinking about it."
Scale
Use the Executive Goal Tracker to turn one fix into a disciplined 90-day plan with repeatable momentum.
1-hour course library, with new courses added monthly.
No long-winded courses or theory, just the why, what, and how in one hour. Covers KPIs, marketing, recurring revenue, sales, staffing, leadership, valuation, and AI-enabled growth.
Sales & Systems
- 01The Million Dollar Membership EngineAvailable NowBuild recurring revenue that compounds month over month.
- 02Conversion, Consultation, & Closing SkillsAvailable NowTrain every team member to convert consults consistently.
- 03Sold Out Sales Event PlaybookAvailable NowRun six-figure events your team can actually execute.
- 04Hosting a Virtual Sales EventAvailable NowRun high-converting virtual sales events from anywhere.
- 05Sound Like a Pro: The AI EdgeComing SoonStronger scripts, treatment explanations, and close rates.
- 06Optimize AI to Close More ClientsComing SoonUse AI to produce conversion content in a fraction of the time.
Marketing & Demand
- 07The Annual Marketing Plan BlitzAvailable NowReplace reactive promotions with a structured 12-month plan.
- 08Social Media That Actually Books AppointmentsAvailable NowContent built to convert, not just collect likes.
- 09TikTok for the Med Spa IndustryAvailable NowBuild a TikTok presence that drives real appointments.
- 10The One-Hour Branding Solution with AIComing SoonClarify positioning, messaging, and the trust your brand earns.
- 11AI Receptionist Setup That Outsells Your ReceptionistComing SoonScripts, logic, and workflow for AI-supported front-desk.
- 12Marketing Content with AI SolutionsComing SoonUse AI to create marketing content without starting from scratch.
Numbers & Strategy
- 13The 60-Minute KPI CureAvailable NowBuild the dashboard that shows where money is made and lost.
- 14Your Competition Has No IdeaComing SoonBenchmark your market and out-position your local competition.
- 15The Capacity AuditComing SoonFind the revenue already hiding in your existing schedule.
- 16The One-Hour Practice ValuationComing SoonKnow what your practice is worth and what raises that number.
- 17Startup in a BoxComing SoonBuild or restructure your practice with the right sequencing.
- 18Business Plan Templates That Get SBA LoansComing SoonCreate lender-ready business plans with a clearer path to funding.
Become a CEO, Not a Firefighter
- 19Hire Like You Mean ItAvailable NowRecruit, screen, and retain the team that actually performs.
- 20Lead Like a CEOAvailable NowDelegate, decide, and remove yourself from the daily grind.
- 21Optimize SOPs with AIComing SoonUse AI to tighten standard operating procedures your team can follow.
- 22The Art of DelegationComing SoonHand off work clearly without becoming the quality-control bottleneck.
- 23Incentivizing and MotivatingComing SoonBuild incentives that keep the team focused on the right outcomes.
- 24AI Tips and Tools for LeadersComing SoonUse practical AI tools to lead faster, clearer, and with less friction.
Plus everything you need to actually implement
The Growth Hub is built for owners who are ready to act, not just consume content.
This is for you if…
- You own a medspa, aesthetic, or elective medical practice
- You're tired of reacting and want a clearer operating system
- You want better numbers and tighter financial visibility
- You want stronger recurring revenue and retention
- You want your team to sell with confidence
- You want to lead, not be the bottleneck
- You want a practice that's worth something when you're ready to sell
It's NOT for you if…
- You want someone else to do the work for you
- You won't open the dashboard or run the audit
- You're still in the "thinking about opening" stage
- You're looking for general business theory, not implementation
- You don't want to be held to a 90-day plan
Stop guessing. Start growing.
PGC has supported 6,000+ medspa and elective medical practices and helped clients generate over $250 million in additional revenue. The Growth Hub is the system behind it, distilled.
Their Executive Coaching Calls are the best resource you can get in the industry to grow your business, operate better, and implement better strategies all year around. The magic behind their powerful offering is the expertise of each of their team members. Nothing is better than partnering with a group of talented and passionate professionals who want to see you succeed.Roberto RiveraFounder, Lëbor Advanced Skincare
PGC coached us to double our revenue and gave us the structure to keep growing with clearer numbers, stronger execution, and better team focus.Dana Negoi, MD & Ethna HinrichsenIthaca Medical Aesthetics
Working with PGC has beyond met my expectations. My revenue growth increased by 255% since I started working with them. They've helped me host three marketing events netting over $200k combined sales, and assisted in setting up a successful membership structure utilizing different aesthetic modalities. PGC has been one of the best choices I've made on my path through entrepreneurship.Jessica TingwaldFounder, CEO & Aesthetic RN, The Peaceful Poppy Med Spa
$97/month locked in. Only 50 seats.
After the first 50 members, the entry tier moves to $197/month. The Charter price is locked in for as long as you stay an active member.
Founding Charter
- One-hour course library with monthly additions
- Onvert Practice Diagnostic
- Practice diagnostic results
- Executive Goal Tracker in the PGC app
- Live monthly webinar with Kelly
- Private owner community
- Mobile app access
- Charter price locked in for life
Not ready to commit? Let's talk first.
Book a 15-Minute Call →
Kelly Smith has spent 20+ years helping medspa owners turn instinct into systems.
Kelly is the founder of Projected Growth Consulting and the architect of the Practice OS, the framework behind The Growth Hub. She's worked with hundreds of medspa and elective medical owners on the same problems most are still stuck on: reactive marketing, weak recurring revenue, hit-or-miss sales conversion, and owner bottlenecks that quietly cap growth.
The Growth Hub is the distilled version of what Kelly has watched actually work. Not theory, not motivational content, but the specific, sequenced moves that turn a busy practice into a scalable, sellable business.
Join Kelly Inside the HubQuestions before you join
How much time does this actually take?
I already have a bunch of courses. Why is this different?
Can I cancel?
Will the $97 Charter price stay locked in?
What if I need one-on-one coaching with Kelly?
Is this only for established practices?
The next 90 days are going to happen either way.
You can spend them reacting to whatever fire shows up that week, or you can spend them fixing the one thing that's actually costing you the most money. Then the next. Then the next.
Charter rate locked for the first 50 members. Cancel anytime.